But fashion and beauty can be fickle things. What is fashionable, and therefore considered beautiful one day, can be dated and out of vogue the next. However there is one thing that has remained desirable and that is a healthy looking natural tan.

It has been many, many years since pale white skin was desirable. In the last 30 years or more tanned skin has been considered a must have for men and women alike. Phrases such as ‘Bronzed and beautiful’ and ‘Tanned and terrific’ have become part of our everyday language.

It therefore stands to reason that clients entering a beauty salon or day spa, would at the very least expect to be able to receive a 100% natural looking tan that is quick, and easy to achieve. People simply don’t have time to lie around in the sun all day trying to become bronzed, and solariums whilst faster, are still not fast enough. And whilst you could sell them ‘DIY’ products, the fact of the matter is they want you to do it for them. Besides, it’s more profitable for you to provide this service. They will still ultimately purchase more products from you to extend the life of their tan anyway.

And whilst there are a number of spray tanning systems available, most are overpriced pieces of glorified hardware equipment that make a mess and waste solution.

SunFX systems however, are purpose built for the spray tanning industry. With award winning equipment and 100% all natural tanning solutions, it’s easy to see why more and more salons and spas are turning to SunFX. No mess, little to no wastage and truly excellent results are all hallmarks of the SunFX brand.

So if you truly do offer beauty treatments, then you simply can’t afford to not offer spray tanning as a service to your clientele. And when it comes to spray tanning, nobody does it better than SunFX. So call us today and let us help you in making your clients truly beautiful.

One of the realities of a recession is that people are watching their money more closely. People will often go without those products or services that are deemed to be a luxury, rather than a necessity. Beauty treatments are commonly one of the first things that people give up during times of financial hardship.

But the reality for most salons is that they still have customers, just less of them. The regulars tend to keep coming in, but you tend to lose ‘walk in’ traffic and those who would be typically classed as infrequent clientele. The loss of these clients is significant, as these are often the clients who give your profits a real boost and turn your good weeks into great ones.

But all is not lost; you simply need to work on making more from less.

To do this you need to start focusing on the average expenditure of each client, as well as the frequency of their visits. Are there any products or services that you could be selling your clients that you are not selling to them already? Obviously spray tanning is a big one, as a SunFX spray tan is hugely profitable for your salon, and highly desirable for your clients.

Products are another lucrative area that many salons have not previously focused on. Sure you have always sold products, but how many more could you sell if you really focused on them? By selling an extra product to every second client, you will soon have boosted your profits even though you might potentially be dealing with fewer clients.

It is also important to ensure that your existing clients are coming back regularly, particularly if your overall numbers of clients are diminishing. Make sure that you book people in for their next appointment before they leave, and it’s imperative that you give them a reminder phone call a day or so before their next appointment is due. It’s also worth considering putting individual clients on customised beauty programs. Find out if they have any important functions or engagements coming up and then set out a program of regular appointments leading up to the event that ensures they will be looking their best.

Whilst finances may be tight across the country, there is no doubt that well run businesses can still succeed, and in fact grow. Focus on increasing the per visit expenditure of each client, along with the frequency of their visits, and you will find that you can grow your profits even if your client base is diminishing.