Running a successful spray tanning business takes more than delivering a beautiful glow. It’s about consistent results, a memorable client experience, and pricing your services in a way that supports sustainable growth.
As the owner of SunFX, I’ve worked closely with salons and solo artists at every stage of their journey. One thing is always clear: pricing strategy plays a huge role in long-term success.
Here are proven pricing strategies that actually work – without undervaluing your time or expertise.
One of the most common mistakes spray tan artists make is undercharging out of fear. Fear of losing clients. Fear of being “too expensive.” Fear of standing out.
But if you’re:
Using premium, professional products
Providing a clean, comfortable environment
Offering expert guidance and customization
Your pricing should reflect that.
Clients aren’t just paying for a tan.
They’re paying for confidence, safety, skin health, and results they trust.
When you price based on value – not competitors – you attract clients who respect your expertise and return regularly.
If you need help building a profitable pricing model, this Shopify pricing strategy guide is a helpful reference.
Single appointments are fine – but packages create consistency.
Offering multi-tan packages encourages repeat visits, builds loyalty, and creates predictable income.
Example:
1 tan: $55
3 tans: $148 ($17 savings)
5 tans: $248 ($50 savings)
Clients love feeling like they’re getting value, and you benefit from committed bookings instead of chasing new clients every week.
Instead of nickel-and-diming small add-ons, consider bundling enhancements into a single luxury upgrade.
This simplifies the decision for clients and elevates the service experience.
Example Add-On Package:
The Glow Boost Pack ($15–20)
Includes your choice of:
Scented drops (choose your vibe)
Skin-enhancing tanning serum (hydrating or color depth)
Finishing powder to set and refresh
It feels indulgent, adds real value, and increases your average ticket – without adding extra time to your appointment.
Retail isn’t about “selling products.”
It’s about protecting your results once the client leaves.
Offering professional aftercare like gradual tanners, exfoliators, or maintenance products helps clients:
Extend their tan
Avoid patchy fade
Stay consistent between appointments
For you, retail means increased revenue without booking more appointments.
Not sure where to start? Check out this great read on how salon retail boosts client loyalty and income.
Tip: Always recommend what you use. Clients trust your expertise.
You can also explore pricing by service type, technician level, or convenience.
Example Tiering:
Classic Tan: $55
Rapid Rinse: $60
Mobile (local): $75+
VIP Glow Experience (with bundle): $85+
This enables flexibility for different clients, while still maintaining respect for your time and value.
You can’t price confidently without understanding your costs.
Track:
Cost per tan (solution, disposables, time)
Rent or travel expenses
Equipment and maintenance
Retail margins
Knowing your numbers removes guesswork and allows you to price with confidence – and profit.
Today’s clients are more ingredient-aware than ever. Educating them on clean formulations and professional standards builds trust and reinforces your value.
Transparency strengthens your brand and positions you as a knowledgeable professional – not just a service provider.
For suoer engarged clients reference trusted, third-party resources like the EWG Skin Deep database or the FDA’s guide on sunless tanners.
Smart pricing is a blend of confidence, strategy, and knowing what your clients value. Don’t be afraid to adjust as you grow – especially as your skills and reputation increase.
The spray tanning industry is thriving – with demand for clean, convenient beauty services continuing to rise.
At SunFX, we’re here to support you every step of the way – not just with high-performance tanning products, but with real-world business tools to help your brand shine.
Kylie
Owner, SunFX
Pricing depends on your experience, products, location, and service type. Most professional spray tans range from $45–$85+, with premium and mobile services priced higher..
Yes. Spray tan packages encourage repeat bookings, increase loyalty, and create predictable income.
Absolutely. Retail helps clients maintain results between visits and increases revenue without adding more appointments.
Bundling enhancements, offering retail, and creating tiered services are proven ways to increase profit without raising base prices.
Running a successful spray tanning business takes more than delivering a beautiful glow. It’s about consistent results, a memorable client experience, and pricing your services
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