FOUNDED WITH A SIMPLE AUSTRALIAN PHILOSOPHY
our story
More Than a Product
A Complete System
SunFX goes beyond individual products. Our solutions, equipment, and techniques are designed to work together. creating a system that delivers consistent, repeatable results across all skin types.
Performance Over Trends
We create products designed to work in real-world environments. Where consistency, control, and results matter most.
Skin-First Approach
Every formula is developed to support the skin while delivering a natural, even tan across all skin types.
Precision & Consistency
From formulation to final product, our focus is on delivering reliable, repeatable results professionals can trust
Built for Professionals
Everything we create – from solutions to equipment is designed to work together as a complete system.
The Original Sunless Tanning Brand - Built on Experience Since 1999
SunFX was founded in Australia with a clear mission: to raise the standard of sunless tanning through better formulations, better equipment, and real professional insight.
As a family-owned brand, we’ve carried that commitment from the sun-soaked shores of Australia to the United States. Bringing decades of experience, innovation, and quality to professionals and clients worldwide.
Born in Australia
Built for Professionals
SunFX is a true family-run brand born in Australia, where life in the sun inspired a passion for healthy, glowing skin. Founded in 1999, the brand was created from a simple belief – you shouldn’t have to compromise your skin to achieve a beautiful tan.
What began in Australia has grown into a globally recognized name in professional sunless tanning, now headquartered in San Diego, California.
Led by Owner & CEO Brett and Kylie, SunFX blends decades of professional tanning expertise with a skin-first approach to formulation and innovation. Bringing a fresh, modern voice to the brand, CMO Teagan leads marketing and creative direction, while COO Joel oversees operations, manufacturing, and product development behind the scenes.
Together, the family combines Australian tanning heritage with California-inspired innovation to create professional, skin-loving products trusted by salons, artists, and glow-seekers around the world.
A history of tanning innovation
SunFX was the first company in the world to introduce the following industry break throughs to the professional tanning market:
- All-natural tanning solutions
- No alcohols, no artificial preservatives, no parabens, no perfumes, no odors
- High velocity, low pressure (HVLP) application systems
- Globally approved
- HVLP system for Spray Tanning
- International Award-winning design (SunFX Pro Series applicator)
- Ezy mist spray adjuster
- An international network of professional distributors
25 year legacy of radiance
sunfx behind the scenes
SunFX is built by a team deeply connected to the spray tanning industry.
From formulation to application, everything we create is shaped by hands-on experience and a commitment to improving results for professionals and clients alike.
We don’t just create products – we use them, refine them, and stand behind them.
Trusted Worldwide
For over two decades, SunFX has been trusted by professionals, celebrities, and industry experts worldwide.
Our award-winning equipment and formulations have been used behind the scenes at major events, in media appearances, and by top-tier talent – delivering consistent, camera-ready results every time.
From red carpet moments to everyday clients, SunFX continues to set the standard for reliable, professional tanning.
SunFX is trusted for it’s consistency performance and results.
Because in sunless tanning, results matter.