FOUNDED WITH A SIMPLE AUSTRALIAN PHILOSOPHY
our story
The Original Sunless Tanning Brand - Built on Experience Since 1999
SunFX was founded in Australia with a clear mission: to raise the standard of sunless tanning through better formulations, better equipment, and real professional insight.
As a family-owned brand, we’ve carried that commitment from the sun-soaked shores of Australia to the United States. Bringing decades of experience, innovation, and quality to professionals and clients worldwide.
Born in Australia
Built for Professionals
From its beginnings on the sun-soaked shores of Australia, SunFX was created for real salon environments – where consistency, speed, and flawless results matter most.
Every product is shaped by hands-on experience, designed to perform under pressure and deliver results you can rely on.
More Than a Product
A Complete System
SunFX goes beyond individual products. Our solutions, equipment, and techniques are designed to work together. creating a system that delivers consistent, repeatable results across all skin types.
Performance Over Trends
We create products designed to work in real-world environments. Where consistency, control, and results matter most.
Skin-First Approach
Every formula is developed to support the skin while delivering a natural, even tan across all skin types.
Precision & Consistency
From formulation to final product, our focus is on delivering reliable, repeatable results professionals can trust
Built for Professionals
Everything we create – from solutions to equipment is designed to work together as a complete system.
25 year legacy of radiance
Behind SunFX
SunFX is built by a team deeply connected to the spray tanning industry.
From formulation to application, everything we create is shaped by hands-on experience and a commitment to improving results for professionals and clients alike.
We don’t just create products – we use them, refine them, and stand behind them.
Trusted Worldwide
For over two decades, SunFX has been trusted by professionals, celebrities, and industry experts worldwide.
Our award-winning equipment and formulations have been used behind the scenes at major events, in media appearances, and by top-tier talent – delivering consistent, camera-ready results every time.
From red carpet moments to everyday clients, SunFX continues to set the standard for reliable, professional tanning.
SunFX is trusted for it’s consistency performance and results.
Because in sunless tanning, results matter.
A history of tanning innovation
SunFX was the first company in the world to introduce the following industry break throughs to the professional tanning market:
- All-natural tanning solutions
- No alcohols, no artificial preservatives, no parabens, no perfumes, no odors
- High velocity, low pressure (HVLP) application systems
- Globally approved
- HVLP system for Spray Tanning
- International Award-winning design (SunFX Pro Series applicator)
- Ezy mist spray adjuster
- An international network of professional distributors