our story

AUSSIE Owned & Operated

Welcome to SunFX America, your premier destination for luxurious sunless tanning products infused with top-tier skincare benefits. As a family-owned business originating from the sun-kissed shores of Australia, we’ve brought our expertise, commitment, and quality to the heart of the United States.

no harmful uv exposure

sun safe tanning

At SunFX, we prioritize your skin’s health and wellness above all else. Our mission is to provide you with a sun-safe tanning experience that leaves you glowing inside and out. We achieve this by meticulously selecting high-end, natural, and organic ingredients renowned for their nourishing properties.

Our dedication to sustainability means that every SunFX product is crafted with the environment in mind. You can enjoy your radiant tan knowing that it’s achieved without harmful UV exposure or compromising the planet.

Join us on our journey to redefine tanning with a focus on skincare, sustainability, and uncompromising quality. Experience the SunFX difference and discover the beauty of healthy tanning today.

developed for you

the perfect tan

As pioneers in the industry, we’re dedicated to providing the best sunless tanning experience through our unparalleled commitment to quality, sustainability, and client care.

Ingredients Excellence: At SunFX, we believe that the key to a beautiful tan lies in the purity of our ingredients. That’s why we source only the finest natural and organic ingredients, carefully selected for their skin-loving properties. Each ingredient is chosen to nourish and hydrate your skin, ensuring a flawless, radiant tan every time.

Sustainability: Our passion for beauty goes hand in hand with our dedication to sustainability. From our packaging to our manufacturing processes, we’re committed to minimizing our environmental footprint. We acknowledge that we still have progress to make, but we pledge to prioritize this as a commitment within our business. By choosing SunFX, you’re not just choosing a beautiful tan – you’re choosing a brand that cares for the planet.

Client Care: At SunFX, our clients are at the heart of everything we do. We strive to provide an exceptional customer experience, from the moment you visit our website to the aftercare of your tan. Our team of experts is always on hand to answer your questions, address your concerns, and ensure that you have the best possible tanning experience.

Thank you for choosing SunFX America – where your glow begins with care.

25 year legacy of radiance


For over two decades, SunFX has shone as a star in the tanning industry. Our award-winning Professional Spray Tanning equipment, all-natural Self Tanning line, and body care range have set the gold standard for quality.

Celebrities have basked in the glow of SunFX, with famous names like Miley Cyrus, Paris Hilton, Nicki Hilton Jennifer Lopez, Jaime Pressly, Christina Aguilera, Mariah Carey, Tara Reid, Beyonce Knowles, Antonio Sabato Jr, Isla Fisher, Kim Kardashian, Nadia Bjorlin, Jack Champion, Jason Kennedy, The NCIS: Miami cast, The Pussycat Dolls and more experiencing our radiant touch.

We’ve even stepped into the limelight ourselves, making a guest appearance on “The Doctors” to discuss the safety of sunless tanning and showcase our award-winning spray tanning equipment and all-natural solution range. We have also been featured for our award-winning Finishing Powder in an article by “The Today Show”.

SunFX was a proud sponsor at the Sundance Film Festival in 2011, solidifying our presence in the world of entertainment. Our client list extends to Bachelor and Bachelorette cast members, Miss USA pageant contestants and winners, renowned influencers worldwide, and many more.

Trust SunFX to bring the celebrity glow to you, just as we’ve done for the stars for over two decades.

celebrities with a sunfx tan

A history of tanning innovation

SunFX was the first company in the world to introduce the following industry break throughs to the professional tanning market:

  • All-natural tanning solutions
  • No alcohols, no artificial preservatives, no parabens, no perfumes, no odors
  • High velocity, low pressure (HVLP) application systems
  • Globally approved
  • HVLP system for Spray Tanning
  • International Award-winning design (SunFX Pro Series applicator)
  • Ezy mist spray adjuster
  • An international network of professional distributors