Whether you’re just starting in the tanning industry or are already an established business looking to scale, there’s always room to grow and increase your client base. As the owner of SunFX America, a leading manufacturer of premium spray tanning solutions and equipment, I’ve witnessed how the right strategies, paired with high-quality products, can make all the difference in growing a business.
In this ultimate guide, I’ll share key strategies that can help you grow your business and attract more clients—whether you’re a salon owner, a mobile tanning professional, or a spa manager. These insights come from years of experience working with businesses in the beauty and wellness space, and they’ll give you a roadmap for success.
The foundation of any successful tanning business lies in the quality of the products and equipment you use. As a manufacturer, we at SunFX America are dedicated to providing businesses with reliable, effective tanning solutions that ensure consistent results and customer satisfaction. Whether you’re looking for top-tier spray tanning solutions, HVLP machines, accessories or retail products, offering the best equipment sets you apart from your competitors.
Your clients expect flawless, long-lasting results, and the only way to deliver that consistently is by using the highest quality products.
Actionable Tip: Invest in high-quality spray tanning solutions and equipment that will elevate the client experience. Make sure your equipment is efficient, easy to maintain, and delivers excellent results. With the right tools, you can create an unbeatable service offering that keeps clients coming back
One of the most effective ways to attract new clients is through word-of-mouth marketing. When clients are happy with the service they receive, they’ll share their positive experiences with friends, family, and even social media followers. But how can you leverage this powerful tool to grow your business?
The answer lies in creating a system where your clients feel compelled to share their experiences. This can be done by offering incentives for referrals or simply by providing an exceptional service that’s worth talking about.
At SunFX America, we’ve seen firsthand how our clients who use our products share their results online—helping us expand our reach. This type of organic marketing is incredibly effective in the beauty industry.
Actionable Tip: Launch a referral program that rewards your current clients for bringing in new business. Whether you offer discounts, free products, or exclusive deals, incentivizing referrals can significantly boost your client base. Don’t forget to ask your satisfied clients for reviews—positive online testimonials help potential clients feel confident in choosing your services.
In today’s digital world, a strong online presence is essential for attracting new clients. Most potential clients are going to search for services like yours online before booking. Whether you’re a salon, spa, or mobile business, having an optimized website and social media profiles can make a huge impact on your ability to attract and convert clients.
At SunFX America, we’ve built our business on connecting with professionals in the beauty industry through platforms like Instagram and Facebook, where our customers showcase the results they achieve using our products. Visual platforms like these are perfect for tanning businesses to highlight before-and-after photos, client testimonials, and service promotions.
Actionable Tip: Ensure your website is mobile-friendly, easy to navigate, and provides clear information on your products or services. Use SEO strategies to make your site discoverable when potential clients search for spray tanning or beauty equipment. Regularly update your social media accountswith engaging content—photos of your results, product demos, behind-the-scenes looks, and client stories.
Growing your business often requires expanding your network and forming strategic partnerships. Collaborating with businesses that complement yours can open new doors to potential clients. For example, mobile tanning businesses, beauty salons, and spas often form alliances to cross-promote services.
At SunFX America, we’ve partnered with tanning salons, wellness influencers, and beauty professionals to showcase how our equipment can transform their businesses. By creating synergies with other local or industry players, you can tap into new client pools that you might not have otherwise reached.
Actionable Tip: Identify businesses in your area or related industries that serve a similar target market. For example, fitness centers, spas, or bridal shops could be great partners for cross-promotions. You could offer them exclusive discounts on your products in exchange for them recommending your business to their clients.
When it comes to growing your business and getting more clients, customer service is a critical factor. Happy clients not only return, but they’re also more likely to recommend your services to others. Whether it’s helping your clients get the most out of your products or offering technical support, providing exceptional customer service builds loyalty and referrals.
At SunFX America, we take pride in not just selling products, but providing education and support to our clients. We make sure our clients know how to use our equipment and solutions effectively to get the best possible results for their customers.
Actionable Tip: Train your team (if you have one) to always prioritize excellent customer service. If you’re a one-person business, make sure you personally engage with each client and offer follow-up support, especially for first-time customers. Your goal should be to provide a level of care and attention that makes clients feel valued and supported.
One of the best ways to boost sales and encourage repeat business is by offering product bundles or special promotions. For example, salons or mobile tanning businesses may be interested in purchasing equipment packages that include not just the spray booth but also the solutions, compressors, and accessories they need to get started.
At SunFX America, we offer businesses tailored packages that meet their unique needs, whether it’s for a large salon or a mobile tanning service. These bundles provide better value for clients and encourage them to purchase more, which in turn helps grow your business.
Actionable Tip: Create bundled packages or exclusive offers for new clients. You could offer discounts on first-time orders or loyalty programs for repeat customers. Promote these deals through email, social media, and on your website.
Networking is one of the fastest ways to expand your reach and meet potential clients. By attending industry events and trade shows, you can connect with business owners who could benefit from your products. These events are also a great way to stay up to date with the latest trends and innovations in the beauty and wellness industry.
At SunFX America, we frequently attend trade shows to meet potential clients, build relationships, and showcase our products. We’ve found that these events are invaluable for building trust and demonstrating our commitment to the industry.
Actionable Tip: Look for upcoming trade shows, conferences, or local business events related to beauty, wellness, or tanning. These are excellent opportunities to showcase your products, network with potential clients, and get exposure for your brand.
Finally, remember that growing your business and gaining new clients takes time and consistency. The best way to ensure long-term success is by staying focused on building a strong foundation through reliable products, exceptional service, and strategic marketing. At SunFX America, we’ve continued to grow by staying true to our mission of delivering high-quality tanning solutions and supporting our customers’ success.
Actionable Tip: Develop a long-term strategy that includes both short-term actions (like special promotions or referral programs) and long-term goals (like product innovations or expanding your customer base). Review your progress regularly and adjust your strategies as needed.
Whether you’re in the early stages of your business or ready to take it to the next level, growing your business and attracting more clients requires a combination of high-quality products, smart marketing strategies, and excellent customer service. At SunFX America, we’re proud to help businesses like yours succeed with our premium tanning solutions and equipment.
By investing in the right products, building strong relationships with clients, and leveraging smart marketing tactics, you can grow your business and achieve sustainable success. The key is staying committed, adaptable, and always focused on delivering an exceptional experience to your clients.
