Summer Glow Goals – Maximize Your Peak Season Sales

SunFX Business Growth Guide

Summer is here—and so is your biggest opportunity to grow your sunless tanning business. Clients are booking vacations, attending weddings, and living for bronzed skin. But how can you turn seasonal demand into steady, repeat revenue? One word: memberships.

Why Memberships Work in Summer (and Beyond)

1. Predictable Monthly Income
Summer rush is amazing—but it’s easy to get caught in a boom-bust cycle. With memberships, you create consistent, recurring revenue you can count on, even when the season winds down.

2. Boost Client Loyalty
Memberships give clients a reason to return regularly. Instead of coming in once before a big event, they’ll keep coming back for weekly or bi-weekly tans, keeping their glow fresh—and your books full.

3. Upsell Opportunities
Members are more likely to spend on additional retail items like tan extenders, shimmer serums, and post-tan moisturizers. They trust your expertise, and they’re already committed—so don’t miss the chance to increase average order value.

4. Stand Out from the Competition
With so many sunless tanning options available, a well-designed membership program sets your business apart. It shows you’re not just selling tans—you’re offering a premium tanning experience.

Tips to Create a High-Impact Membership Program

1. Keep It Simple
Offer 1–3 tiers (e.g., Basic Glow, Bronze Babe, VIP Radiance). Each should include clear perks like:

Number of tans per month
Discounts on retail
Priority booking or express service
Exclusive members-only offers

2. Add Seasonal Bonuses
Encourage summer signups by including a free shimmer serum or finishing powder brush for new members in June and July.

3. Automate with Your Booking System
Use tools like Vagaro, GlossGenius, or Square to set up recurring payments and make membership management seamless.

4. Promote Everywhere
Talk up your membership program on social media, through email, in salon signage, and during every appointment. Make it sound like a VIP club—not just a sales pitch.

Ready to Glow Up Your Sales?

Now is the time to take full advantage of the summer rush. A smart membership strategy helps you maximize each client visit, fill your calendar consistently, and grow your bottom line long after the season ends.

Need help crafting your membership program or marketing it effectively? Reach out to our SunFX team—we’re here to help you shine this summer and beyond.